Wednesday, September 29, 2010
Monday, September 27, 2010
THESE ARE WEARABLE ALTERNATIVES.
Paradigm Shift was born from our mutual dream to create a clothing line that offers would-be wearers an alternative to what is mainstream. It is designed with details that challenge preconcieved notions of what you think you can and cannot wear.
A FASCINATION FOR THE PECULIAR.
These are clothes that are at once familiar and unfamiliar. And we believe that with the unfamiliar comes a sense of fun. We'd love to call it basics with a twist, except, we leave the 'twisting' to you.
WE REPRESENT A SHIFT.
"If the world were clear, art would not exist", said Albert Camus. We agree. The beauty we find in dissymmetry, exageration and imbalance fuels our dream of sharing the experience of wearing clothes dynamically. To never be static and be always kinetic.