Monday, September 27, 2010

LET'S NOW TAKE THE PARADIGM SHIFT...

Introducing....

and


THE PARADIGM SHIFT

Isn't this amazing? A different look for fashion. It totally reflects their style. First Collection is called MINDSTEPS.

STYLED and DIRECTED BY: Anton Belardo (http://www.antonbelardo.blogspot.com/)
PHOTOS BY: Edrick Bruel (http://www.antonbelardo.blogspot.com/)






THESE ARE WEARABLE ALTERNATIVES.

Paradigm Shift was born from our mutual dream to create a clothing line that offers would-be wearers an alternative to what is mainstream. It is designed with details that challenge preconcieved notions of what you think you can and cannot wear.

A FASCINATION FOR THE PECULIAR.

These are clothes that are at once familiar and unfamiliar. And we believe that with the unfamiliar comes a sense of fun. We'd love to call it basics with a twist, except, we leave the 'twisting' to you.

WE REPRESENT A SHIFT.

"If the world were clear, art would not exist", said Albert Camus. We agree. The beauty we find in dissymmetry, exageration and imbalance fuels our dream of sharing the experience of wearing clothes dynamically. To never be static and be always kinetic.


2 comments:

  1. The collection was really great :)

    also, was so pleased to meet you last Sunday! :)

    - Krista :)

    ReplyDelete
  2. AWESOME COLLECTION!!!!

    xx.M

    www.bellesandrebelles.blogspot.com

    ReplyDelete

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